What characteristic of a business card can greatly influence a potential client's first impression?

The design and overall appearance of a business card play a crucial role in shaping a potential client's first impression. A well-designed card can effectively convey professionalism, attention to detail, and an understanding of brand identity. Elements such as color, typography, layout, and graphics contribute to the visual appeal and can evoke certain emotions or perceptions about the business.

For instance, a sleek, modern design may suggest that the agent is forward-thinking and innovative, while a more traditional design might convey reliability and stability. In the competitive world of real estate, where first impressions are vital, the design can set one agent apart from another and make the card memorable. This is why focusing on the design and overall appearance is critical for creating a positive impact on potential clients.