What does the Can-Spam Act prohibit?

The Can-Spam Act primarily seeks to regulate commercial email messages by establishing rules regarding their content and requiring that recipients have the option to opt out of future communications. One of the specific prohibitions within the Act is against sending unwanted commercial emails to wireless devices, particularly mobile phones. This is significant as it addresses issues related to consumer privacy and unwanted intrusions into personal communications, as wireless devices often have limited capabilities for managing this kind of correspondence compared to traditional email.

The Act requires that emails sent to these devices have clear mechanisms for recipients to unsubscribe, ensuring that consumers can control what messages they receive. This helps protect individuals from spam, especially as mobile devices have become a more common way for people to communicate.

While the other options relate to advertising and email practices, they do not specifically highlight this critical aspect of the Can-Spam Act, which is focused on unwanted communications, particularly in the context of wireless technology.