What is the term for directing homebuyers toward or away from houses in certain neighborhoods?

The term for directing homebuyers toward or away from houses in certain neighborhoods is known as steering. This practice involves real estate professionals influencing buyers' decisions based on the racial, ethnic, or other characteristics of the neighborhoods. Steering is problematic because it promotes segregation and inequity in housing opportunities, often violating fair housing laws.

In the context of real estate regulations, steering is a prohibited practice because it undermines the principle of equal opportunity in housing. Providing equal information and access to all neighborhoods, regardless of demographic factors, is essential for promoting diversity and fairness in the housing market. Understanding steering helps real estate professionals recognize their responsibilities in fostering an inclusive environment for all buyers.

While redlining, blockbusting, and discrimination all relate to unfair practices in housing, they refer to different concepts. Redlining specifically involves denying services or insurance to residents of certain areas, often based on racial composition. Blockbusting entails inducing homeowners to sell properties at low prices by promoting the fear of incoming minorities, which then allows real estate agents to resell those properties at inflated prices. Discrimination encompasses a broader range of unfair practices that impede equal access to housing. However, steering specifically highlights the act of guiding buyers within the housing market based on geographical and demographic distinctions.