What marketing tool tracks former clients and continues to send them greeting cards and updates on your business?

The marketing tool that is best suited for tracking former clients and sending them greeting cards and updates on your business is a contact log. A contact log is a systematic method for recording interactions with clients and can help real estate professionals maintain relationships over time. It allows agents to keep track of important dates, such as birthdays or anniversaries, enabling them to send personalized greetings.

This tool also facilitates ongoing communication by logging updates on services or market changes, ensuring that former clients feel engaged and valued even after a transaction is complete. By maintaining this personal connection, agents can encourage repeat business and referrals.

While other options, such as an email newsletter, may provide updates and information to clients, they do not specifically track individual interactions or personalize communication in the same manner a contact log does. A sales brochure is focused on promoting current listings or services rather than maintaining client relations. Similarly, a social media campaign generally targets a broader audience rather than nurturing relationships with specific past clients.