What should an agent consider when selecting business cards?

When selecting business cards, the appearance of the card plays a crucial role in establishing the agent's professionalism and the brand image they wish to convey. A high-end professional appearance on a business card reflects the quality of service that clients can expect from the agent. It conveys a sense of seriousness and commitment to the real estate profession, which can significantly influence potential clients' perceptions.

A well-designed business card can enhance credibility and make a positive first impression. It not only represents the agent but also serves as a tangible reminder for clients about the services offered. The choice of materials, design elements, and overall aesthetic can communicate an agent's attention to detail and commitment to excellence.

While affordability, amount of information, and eco-friendliness are also important considerations, they don't necessarily guarantee the same level of professionalism that a high-end appearance provides. Agents should think about how they wish to position themselves in the market and how their business cards can reflect that image effectively.