What should an agent provide to the seller to help in setting the price of their home?

Providing a market analysis report is fundamental for an agent assisting a seller in determining the price of their home. This report comprises recent sales data of comparable properties in the neighborhood, factoring in variables such as location, size, condition, and market trends. By presenting this detailed analysis, the agent enables the seller to understand how their property aligns with similar homes, helping to set a competitive and realistic selling price.

While a listing range might provide a broad spectrum of potential prices, it lacks the specificity and thoroughness of a market analysis report. An appraisal, conducted by a licensed appraiser, offers an expert opinion on value, but it is often requested later in the selling process and can involve costs that the seller may not want to incur upfront. A breakdown of selling costs is also an important piece of information but does not directly aid in establishing the home's market value. Ultimately, the market analysis report equips the seller with the necessary insights to make an informed pricing decision.