Which type of prospect is likely to produce business 10-12 months out?

In real estate, prospects are often categorized based on their likelihood of producing business, with different lists reflecting varying levels of urgency or timing when it comes to transactions. A C-List Prospect is someone who is not actively looking to buy or sell right away but may be considering it in the longer term, typically within a timeframe of 10 to 12 months.

This type of prospect may need nurturing and regular follow-up but represents a potential future opportunity for business. They might be waiting for a specific life event—such as a job change, marriage, or retirement—that would encourage them to move forward with a transaction. Establishing a relationship with C-List prospects can be beneficial, as it lays the groundwork for eventual business when they become more ready to engage.

In contrast, A-List prospects are typically those who are ready to transact in the immediate future, while B-List and D-List prospects involve varying degrees of engagement and readiness but do not generally align with the 10-12 month timeframe. Understanding these classifications allows real estate professionals to prioritize their time and strategies effectively.